A car dealer has decided to offer a new sweepstakes after a printing error in the original sweepstakes made every game piece a $1000 grand prize winner.
From the news story on Business Wire:
Jim Fitzpatrick of Atlanta-based Force Media Group said a printing mistake made every recipient of 30,000 direct mail promotional game pieces a $1,000 winner because all the "scratch-offs" covered over a prize. As indicated on the mailing, only one grand prize of $1000 was to be awarded out of the 50,000 mailings. The town of Roswell, N.M., site of the dealership, was overrun for the last two days by consumers who thought that they had won $1,000. Another 20,000 of the erroneous flyers were stopped at the post office when Force Media realized the error.
It's nice that the dealer is trying to make up for the mistake, but I still wouldn't have wanted to be one of the disappointed "winners." Guess there's a good reason for all those disclaimers you see in sweepstakes rules!
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